Olah Marketing Edge
ABOUt Us
A strategic marketing and growth consultancy for higher education, EdTech, AI-driven, and mission-oriented organizations.
Firm Overview
We help organizations align strategy, positioning, and execution around measurable business objectives, replacing fragmented initiatives and reactive decision-making with focused growth plans designed to create lasting impact.
Our work focuses on identifying growth constraints, clarifying market positioning, strengthening brand authority, and building the strategic foundation necessary for sustainable expansion. Whether preparing for U.S. market entry, scaling customer acquisition, or refining a growth strategy, we help leadership teams make better decisions, allocate resources more effectively, and pursue growth with greater clarity and confidence.
Our services include:
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Brand Strategy & Positioning
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Growth Strategy & Market Expansion
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Fractional Marketing Leadership
Abigail Letson, MBA
Founder, Olah Marketing Edge
As an American who built her education and career within the U.S. higher education and corporate world before making aliyah, Abigail offers a unique perspective on the challenges Israeli organizations face when expanding into the American market. Her deep experience in the American education ecosystem — as a student, marketing leader, educator, and consultant — provides insight into how U.S. institutions and buyers evaluate partnerships, communicate value, and make purchasing decisions.
Experience Backed by Outcomes
Abigail led a strategic marketing turnaround at Felician University, helping reverse a post-pandemic enrollment decline and contributing directly to a $3.4 million revenue recovery while managing a $600,000 marketing budget. Through disciplined resource allocation, growth-focused planning, and strategic leadership, she helped deliver record-breaking enrollment marketing performance and measurable institutional impact.
Startup & Commercialization Experience
Her experience includes helping establish the strategic marketing foundation for a New Jersey biotechnology startup that was ultimately acquired for $73 million, as well as advising AI and technology ventures on positioning, commercialization, brand development, and go-to-market strategy. Her work focuses on helping organizations translate innovative products into compelling market opportunities.
American Professor of Marketing
In addition to consulting, Abigail teaches graduate-level marketing to MBA students at Moravian University, where she focuses on strategic marketing leadership, digital marketing, and modern CMO decision-making.
$4.8M Revenue Growth
Helped drive net revenue growth from $33.8M to $38.6M through strategic brand and marketing leadership at Felician University.
$73M Startup Acquisition
Managed marketing, branding, and commercialization efforts for a NJ biotech later acquired for $73 million.
American
Olah
Bridging Israeli innovation and American buyer expectations through deep experience in both nations.
University Professor
Teaching MBA students marketing with a focus on strategy, leadership, and modern CMO decision-making.
Philosophy
Too much of modern marketing is built around buzzwords, vanity metrics, and activity that creates the appearance of progress without delivering meaningful business results. We believe marketing should be accountable to business objectives, with every recommendation grounded in strategy, prioritization, and measurable outcomes.
Mission
Our mission is to contribute to a stronger U.S.–Israel relationship by helping Israeli organizations succeed in America, creating new opportunities for collaboration, innovation, and shared prosperity between both nations.