Welcome to the Insight Lab.

insight lab at olah marketing edge featuring microphone and mug

Interviews with educational leaders and decision-makers to uncover the real challenges, priorities, and purchasing behaviors that drive — and derail — technology adoption in the American education system.

Buyer Intelligence

Pain Points & Priorities

Retention & Churn Signals

Explore the Insight Lab

Explore our library of interviews, podcasts, articles and more.

Conversation with university provost on US college purchasing behaviors

VIDEO

Clarity, Free Trials, and Knowing Your Customer: How This Assistant Provost Chooses to Buy EdTech for Her University

ICP

Higher Ed

Procurement

Article

6 Things American Universities Wish EdTech Companies Understood

Buyer Intelligence

Strategy

Article

Grants, Early Pricing, and Cold Outreach: What Israeli EdTechs Must Know About Higher Ed in the US

U.S. Market Entry

Higher Ed

Infographic

Buying Map

Higher Ed

A Map of How American Universities Purchase EdTech

Check us out on Spotify

Ready to win American buyers?

The Insight Lab is brought to you by Olah Marketing Edge — the marketing consultancy helping Israeli EdTech companies enter and grow in the U.S. market.