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Insight Lab Series

A Map of How American Universities Purchase EdTech

A practical guide for Israeli EdTech companies navigating the U.S. higher education market — because your sales resources are limited and you need to know what you're dealing with.
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Ready to Scale Your EdTech to the U.S. Market?

We bridge the gap between Israeli innovation and American EdTech success with high-authority branding and strategic growth consulting.

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Continue Exploring the Insight Lab

Learn directly from educational leaders and decision-makers across K-12 and higher education to understand the real challenges, priorities, purchasing behaviors, and adoption realities that drive — and derail — EdTech buying decisions in American institutions.

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Video Interview

Clarity, Free Trials, and Knowing Your Customer: How This Assistant Provost Chooses to Buy EdTech for Her University
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Image by Melanie Deziel

Article

6 Things American Universities Wish EdTech Companies Understood
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Image by Michael Marsh

Article

Grants, Early Pricing, and Cold Outreach: What Israeli EdTechs Must Know About Higher Ed in the US
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